Pernod Ricard USA Promotion

The on-premise give-aways that became the hit of the party!

Pernod Ricard USA is the premium spirits and wine company in the US. Operating internationally, they own some of the world’s most prestigious & well-known brands of spirits including Absolut® Vodka, Chivas Regal® Scotch Whiskey, Malibu® Rum, Jameson® Irish Whiskey as well as such superior wines as Jacobs Creek and Perrier-Jouët Champagne.

Mark Scot's creative team was tasked to design and manage a cost-effective on- and off-premise Halloween promotion for Malibu® Rum. We developed a papier-mâché model of a Mardi Gras style mask, which we then had produced at a significant cost savings. These masks were shipped to multiple locations around the country for on-premise give-aways and became the hit of the party. This ultimately enabled Malibu® Rum to gain more recognition and sell more product.

As a tie-in with the on-premise give-aways, we packaged custom designed t-shirts, masks and Mardi Gras beads in Malibu plastic bags to be used as bottle neckers in retail stores. These kits were also shipped to multiple locations, with billing sent to various wholesalers.