Cross Media Marketing
Synergy in Cross-media Marketing - Unrivaled Brand Visibility
Cross-media marketing is a potent form of single-source marketing in which the same brand message is reshaped and professionally fine-tuned to concurrently appear in print, merchandise, broadcast and online media in various combinations.
Today more than ever, expectations of marketing results are rising while budgets are either being reduced or moved to new, more observable channels. Mark Scot integrates your promotional merchandise, event roll-out, print and digital marketing into one powerful campaign. This results in higher marketing ROI and unrivaled visibility.
Executing Your Cross Media Campaigns – The Way To Do More With Less
- Consumer Surveys
- Loyalty Promotions
- Sweepstakes
- QR Codes
- Mobile Marketing
- Mobile Advertising
- Interactive Web Sites Integrated With Print Collateral
- Coupon Distribution
Cross Media Marketing Example
Miller Lite promoted its “Beer for the People” campaign via QR codes used at the SXSW Festival. Participants who scanned the code had an opportunity to win $20 pre-paid cards. The codes were placed around Austin on posters, t-shirts, case cards and coasters. In addition, the codes appeared in participating retail stores and restaurants around the Austin, Texas area.
