Trade shows are one of the best mechanisms for increasing brand recognition to your customers. Unlike any other form of media, trade shows allow companies to present their product or service directly to their target audience.
The cost per lead is relatively low in comparison to other forms of media marketing. A good branded giveaway can create a lasting impression long after the show. By branding a trade show giveaway, it ensures delegates will remember your company or slogan after the event.
Pre-Event
Fully leverage online and social marketing opportunities such as webinars, blogs, online videos, Twitter and Facebook to complement traditional marketing methods before, during and after the show. Create QR Codes that direct attendees to landing pages with "tradeshow specials" and provide call to action for coupons, invitations to parties at the event, i.e. show this code on your Smartphone and get.....
A unique trade show giveaway can generate more booth traffic than you may expect. Consider combining your "give-aways" with a chance to play virtual sports such as golf or baseball using a simulation software package video display. Longest drive or closest to the pin the software swing activates sensors that transmit speed, spin, direction, and distance. You can have competitions and give away balls imprinted with your logo. - Everyone who enters gets the logo polo shirt or... but the Winner gets an iPad or whatever the budget allows
Have booth staff wear the same company-branded clothing that includes the organization’s name, logo and website. This sends a message that your team is professional and cohesive. Have a drawing to give away the same or similar company shirt with your logo each hour or day-part. This is an excellent way to collect lead information from high-opportunity prospects.
Trade show giveaways are merely a device used to generate an interest and differentiate you from your biggest competition. Leave the selling to the sales personal, while the creative unique giveaway creates a buzz on the trade show floor.
OK, we can't leave anything about tradeshow sales without touching on the BIGGEST revenue generator of them all - measured follow-up. Yes, we know you follow-up but are you using technology to automatically follow-up with prospective customers? Measured conversion can prove to be the best ROI from any tradeshow marketing effort.
