Corporate Promotional Merchandise Edge

The Spirit of Giving Back

Tue, 31 Jan 2012 15:37:00 GMT

Mark Scot | Brandpoint is a business that is proud to give back to the South Florida community whenever possible.

Mark Scot donated the event tee shirts and supplied the stainless steel travel mugs as attendee gifts for the GSD research fundraiser. The event raised $150,000 for GSD research and will do much for supporting this worthy cause.

"Thanks so much for the t-shirts, bags and especially the quick turnaround on the travel mugs. Everything turned out great and we received lots of compliments on all the items. You guys have been fantastic! We appreciate all you've done to support our cause." ~ Lisa Hodes

Tradeshow Impressions

Thu, 24 Nov 2011 19:51:00 GMT

Trade shows are one of the best mechanisms for increasing brand recognition to your customers. Unlike any other form of media, trade shows allow companies to present their product or service directly to their target audience.

The cost per lead is relatively low in comparison to other forms of media marketing. A good branded giveaway can create a lasting impression long after the show. By branding a trade show giveaway, it ensures delegates will remember your company or slogan after the event.

Pre-Event

Fully leverage online and social marketing opportunities such as webinars, blogs, online videos, Twitter and Facebook to complement traditional marketing methods before, during and after the show. Create QR Codes that direct attendees to landing pages with "tradeshow specials" and provide call to action for coupons, invitations to parties at the event, i.e. show this code on your Smartphone and get.....

A unique trade show giveaway can generate more booth traffic than you may expect. Consider combining your "give-aways" with a chance to play virtual sports such as golf or baseball using a simulation software package video display. Longest drive or closest to the pin the software swing activates sensors that transmit speed, spin, direction, and distance. You can have competitions and give away balls imprinted with your logo. - Everyone who enters gets the logo polo shirt or... but the Winner gets an iPad or whatever the budget allows

Have booth staff wear the same company-branded clothing that includes the organization’s name, logo and website. This sends a message that your team is professional and cohesive. Have a drawing to give away the same or similar company shirt with your logo each hour or day-part. This is an excellent way to collect lead information from high-opportunity prospects.

Trade show giveaways are merely a device used to generate an interest and differentiate you from your biggest competition. Leave the selling to the sales personal, while the creative unique giveaway creates a buzz on the trade show floor.

OK, we can't leave anything about tradeshow sales without touching on the BIGGEST revenue generator of them all - measured follow-up. Yes, we know you follow-up but are you using technology to automatically follow-up with prospective customers? Measured conversion can prove to be the best ROI from any tradeshow marketing effort.

Looking for a BBQ?

Thu, 08 Sep 2011 20:09:00 GMT

With this easy and cheap commercial campaign a producer of barbecue grills attracted attention to his products.

Several quite “unattractive” street corners were chosen and the places in front of the gully covers were highlighted with the question “Need a new barbecue?” The name and phone number of the company was added, too. Who does not know the everlasting procedure of cleaning the grill rack after the long winter break….in some cases it can resemble a man-hole cover-at least this is how the campaign works.

Of course nobody wants to make a barbecue at an unappetizing place. This way of advertising is quite effective. So, think about cleaning your grill while looking forward to the BBQ season- or just ignore ambient marketing.

At Mark Scot we offer a grand solution to the BBQ blues. Custom branded Weber BBQ - Just in time for some football!

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Creative Promotion 76% Increase

Sat, 16 Jul 2011 21:17:00 GMT

Bridgestone Firestone needed a communications vehicle to convey basic tire information as well as selling strategies to retail sales associates whose primary business IS NOT tires (i.e., automotive dealership service writers, brake & muffler shops, service stations). The theory was, “The more they know, the more they will sell.”

The program began with a series of six direct mail “guides” that were distributed bimonthly and neatly summarized a particular aspect of tire nomenclature and/or tire sales. As an incentive to participate, each mailer incorporated a simple quiz and bounce back reply card that entitled the sales associate to receive a ProCert gift.

Mark Scot was called upon to provide a number of different options for the gift. They chose a multi-purpose tool and a cooler bag that we presented. Because of the significant quantities ordered and the long lead time available, Mark Scot was able to source them overseas for Marketing Alternatives, at considerable savings over domestic sources.

Bridgestone Firestone reports that, since its inception, with the addition of the incentives, participation in the ProCert program has increased nearly 78%, resulting in increased sales of tires for Bridgestone Firestone.